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Monday, 30 August 2010 15:09

One-click Zen Cart v1.3.9f and Drupal 6.19

Written by WHS
We’ve also updated the one-click installs of Zen Cart and Drupal so you can take advantage of the latest releases. The software can be found in the ‘CGI scripts’ area of your control panel, and our one-click install means you can enjoy great ecommerce and content management systems within seconds.
Monday, 30 August 2010 15:09

bbPress one-click install launched

Written by WHS
We’re pleased to announce that we’re now offering one-click installs of WordPress developers’ forum software, bbPress. Message boards are a great way to promote visitor interaction and can be a useful tool to discover what your visitors are interested in, who they are, and what else they want to see from your site.
We’re happy to announce that we’re now offering hosted email packages built on Microsoft Exchange Server 2010. All Exchange email hosting includes:

•    Free Microsoft Outlook 2010
•    Access to your email via Outlook or Outlook Web Access
•    Mobile access (including iPhone, Windows Mobile and iPad support)
•    Enterprise level virus and spam protection.

All our business email hosting is safe and secure thanks to our state-of-the-art data centre, which is manned 24/7, 365 days a year. There are no set up or hardware costs, you can easily transfer in any existing data, and you can also take advantage of secure email access from almost any platform, device or web browser.

As well as increasing business productivity with all the advanced and updated features Microsoft Exchange Server 2010 offers, you can save money by leaving all the maintenance and day-to-day running to us. Our professional email hosting solutions are easy to set up and use so you can reap the benefits straight away.

Whether you’re a new or existing customer, you can benefit by adding Exchange Server 2010 to your web hosting package or using it as a standalone product. If you’re a reseller, you can expand your web hosting services to include business email hosting or sell email packages separately as a dedicated product reseller.

Find out more about Exchange Server 2010 email hosting with Web Hosting Scotland.
Sunday, 29 August 2010 21:30

7 quick tips to instantly speed up your WordPress site

Written by WHS
A couple of weeks ago we looked in to Google’s announcement that they are using a page’s load time to rank a sample of sites (1%) and what it meant for your website (you can read that post here).

One of the most resource hungry ways of creating a website is WordPress. With its multiple CSS, JavaScript and PHP files and a heavy reliance on calls to databases a WordPress site can easily become bloated and slow. Web masters who use WordPress need to look at how they can decrease their website‘s page load speeds. Here is how.
Sunday, 29 August 2010 20:49

A handful of link building ideas for website owners

Written by WHS
All relies on a website owner being able to attract traffic to convert in to customers, and that is the tricky bit. Search engines are most sites’ primary source of traffic, and one of the most important ranking factors for a high position is the quantity and quality of links pointing to a domain name. If you have aspirations of setting up an online business your marketing strategy must include search and link building. Here are a few ideas to apply, some are quick wins and others are medium to long term commitments.

Online press release
Announce your launch, promotion or new product through an online press release to raise both awareness and build incoming links from web hosting news resources. Generic PR distributions services such as prweb.com ($200) are picked up by web hosting news publishers and http://www.pressadvance.com/ specialises in distributing web hosting news ($85) and will even write it for you ($135).

Free resources
People love free things and a lot of companies have used this to create link bait by giving things away with no catches. Areas to look at as a web host to attract relevant incoming links are free icon sets, a WordPress theme, CSS template etc. If you do go down the free web template path add your URL in to the footer as well.

Get involved with the forums
Research the relevant web hosting and domain name forums that do not add “nofollow” to links or signatures and get involved in discussions. In no way are we recommending creating spammy posts, in fact they will backfire on you from a branding perspective. Become a genuine part of the conversation but use your domain name in your signature.

Write an article for a high PR site
There are more web design blogs that anyone man could count, many of them with a high PageRank and quite a few open to contributors writing for them as long as it is original and useful content. As part of the deal the author will often get a small biog and a link back to their site.

Directory submission
As with anything when it comes to SEO, directory relevance is key here. Generic directories that will take anyone for a fee will pass next to no link juice but niche/ industry specific directories who care about creating a genuine resource are definitely worth submitting to.

Long term link building
Write a blog
Blogs with useful and insightful articles are a fantastic source of building links, blogs with dry content, nothing new to say or full of press releases are a waste of time. If you have the time and the drive to commit to writing regular content, go for it, if you don’t, stay clear.

Being known as an expert and/ or leader
You would be amazed how many sites will link to a service recommending them or using them in a “top x” list having never used them themselves. The old saying “success breeds success” is true for link building. If you become well known enough within your niche people will link to you because you are perceived to be a market leader.
With more and more social media sites popping up everywhere, the craze to have the next Facebook or Twitter continues to be relentless. Wikipedia lists ‘some notable, well-known’ active social media sites  – ‘some’ being 190 – and even has a separate page for defunct websites, showing that this competitive trend shows no mercy.

So with almost two hundred ‘notable’ options out there, how do you know which to use for your site and how? Facebook and Twitter are the most obvious choices, but it’s essential to take time to create a strategy and see what works best for your particular needs.
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