We will help you to get setup with a decent publishing platform along with great content that's suitable for social media websites. If you do well on them, social media sites can potentially send you thousands of visitors, plus sites that do well on social networks gain lots of organic links which help with SEO.

What is successful Search Engine Optimisation - SEO?

Successful SEO is quite simple. It is about delivering the best results for your investment.

Before we start you can see if Search Engine Optimisation, SEO, is for you, by answering these four questions:

   1. Do your customers use search engines to look for your industry/ products/services?
   2. Does your site appear for all the possible phrases your customers may search for on search engines?
   3. Is your website specifically designed to represent your business or service in a way that will attract customers?
   4. Is your price or service competitive in your market?


Web Design:
Not all website's can be indexed properly by the search engines. As a result you may pay £1000’s for the design and when you come to use an internet marketing service company, often you have to pay again for the errors to be corrected.

The design of your the site does not match your target market. The colour scheme and layout are very important as they dictate to a certain market. For example bright fluorescent colours are price or emergency related whereas black, navy and maroon are prestige colours.

Search Engine Optimisation & Marketing - SEO:
There are a number of SEO techniques, how do you know which ones are being applied to your site and what they are?

Keyword selection, it is essential you choose the most productive keywords to optimise; they are not always the most searched for phrases.

Internet Marketing:
How do people buy? Geography is very important. If you are optimising locally it is important to use local telephone numbers.

You may spend money on various links but how effective are they? We can allocate specific telephone numbers to specific mediums and use your website analytics to see which ones are generating the most cost effective traffic and business.

Web Functionality:
Many e-commerce shops are not compatible to our methods of Search Engine Optimisation - SEO. The Search Engine needs to see your site right down to the individual product level..

Do you have effective shopology, i.e. are associated products linked to each other to maximise on sales?