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Commenting on blogs can be a good way to get traffic and backlinks to your site. This blog post concentrates on commenting specifically for backlinks, and how to increase your chances of getting your comments approved.

Why comment on blogs?

There are advantages and disadvantages to every link building method, but blog comments have some pretty strong elements in their favour:

• They are a natural way to build links
• They provide benefits to both the site owner (interaction) and the commenter (backlink)
• They are a good way to get ‘deep links’ from sites (links which aren’t the index page)
• They often increase in value over time

It seems like a basic question, but unless you have specific aims and goals for your blog, then you’re limiting its potential. Even if you have a clear strategy for your blog, it’s worth revisiting this question from time to time to see how your views and goals have changed, and what progress you’ve made.

Although you may be able to answer the question ‘What are you trying to achieve with your blog?’ in one or two words (‘Sales’ or ‘Increased reputation’ being a couple that spring to mind), it’s worth brainstorming all the potential purposes and goals, for example:

Blogs are just as much about the reader as the author – if no one’s reading them, then they have no value outside SEO. So it’s essential to write with your reader in mind, and the best way to keep visitors coming back is to spark ideas, discussion and provide insight or knowledge of some kind.

We’ve put together a series of golden rules so you can ensure you’re blogging for value – and success!