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Despite the rise of social media, email marketing is still key to many websites’ relational and sales strategies. As with anything to do with digital marketing, there are numerous metrics and acronyms associated with email marketing, but some of which have too much weight placed on them at the expense of others.

Dealing with email is always a problem. It is just so easy to send and receive messages nowadays and this creates vast amounts of information. What do you do with this? Well the short answer is archive archive archive.

Your webmail has a 1GB filesize limit but your POP3 email box doesn’t. POP3 is also designed for downloading email and not really to keep email on the server. It is ALWAYS best to use an email client with a POP3 setup. This allows you to keep your server clean of emails and make sure you have backups. The main email clients are Microsoft Outlook and Thunderbird (we recommend Thunderbird).

Seven Tips on mail filing and archiving

The best way to archive all old messages that you would not need anymore and remove them from Thunderbird completely. Thunderbird creates so called mail folders in its profile folder. Inside those mail folders are files without an extension and msf files of the same name.

You  create a new folder, name it accordingly and move it out of the Thunderbird profile folder. Created a folder sent-date and move all sent mails into the folder that are older than one month. This can be done by simply dragging and dropping those mails into the new folder.

After doing that you close Thunderbird and go to the profile folder, normally located in the Application Data of the Documents & Settings folder.

Now create a new folder mail-backups and moved the files sent-date and sent-‘date’.msf into it. The mails that have been moved into that folders are not shown in Thunderbird anymore. Simply proceed with other mails that you don’t want to archive the normal way and repeat the process again.

This is also an excellent way of backing up your emails regularly. Just copy all those files from the mail folders to another location or burn those to DVD or CD.

Finding the Thunderbird profile folder:

The Thunderbird profile folder is by default located at C:\Documents and Settings\van dread\Application Data\Thunderbird\Profiles\XXXXXX.default\Mail\

One of the most established forms of online marketing, email is an inexpensive and proven method for increasing sales and brand support when done properly. It’s hard to get right, but here are some essential tips for increasing the success of your email and eshot campaigns.